Mr. Brew Case Study - Creating Genius

Mr.Brew Coffee Case Study

Drive Drive through Coffee House Austin Texas

Retail Industry

Mr. Brews Coffee, a drive-through coffee house in Austin, Texas, aimed to enter the competitive market and establish a franchise. They needed a brand that would not only stand out but also resonate with the energy and lifestyle of their target audience.

Project Objective

The goal was to create a strong, credible brand identity that would make Mr. Brews Coffee appear established and trustworthy, helping them build credibility in a competitive market and look like a brand that’s been around for years

Solution

We crafted a vibrant, energetic brand with a Gen Z and Millennial appeal. The brand reflects the excitement of starting the day, featuring bold colors and a dynamic feel that connects with customers’ lifestyles

Results & Impact

The fresh branding helped Mr. Brews Coffee successfully launch in a new market, attracting investors and allowing them to open a second location within a year. The brand established a strong connection with customers, fostering trust and loyalty.