Upend Clothing Case Study - Creating Genius

Upend Clothing
Case Study

Clothing Brand

Elemental Fuel Nutrition emerged from a manufacturer’s desire to create their own brand, focusing on the sports nutrition market. The product line is centered around MCT oil powder as its base, incorporating healthy fats as the key ingredient. This includes MCT mixed with CLA, and upcoming products like a protein drink, all designed to support active lifestyles

Project Objective

The objective was to create a stunning brand that resonates with the young Christian culture and stands out against competitors, helping this new startup differentiate itself in a crowded market.

Services Provided

Solution

Our role was to elevate Upend’s brand to the level of competitive retail clothing lines. We developed eye-catching presentations, pop-up shops, and video productions that capture the essence of Upend Clothing and its culture. We embraced a minimalist aesthetic, focusing on visuals that depict the brand’s wearers in motion, living everyday life.

Results & Impact

Since its launch, Upend has built a strong following and gained recognition, even being presented to Grammy Award-winning Christian artists at various concerts and youth groups. The brand’s success has led to expansion beyond clothing, with Upend now producing media, including the “195” podcast, which discusses current events and living a Christ-centered life.