Identified Royalty, a startup from Chicago, tasked us with creating a brand identity that resonates with both the Black and Hispanic urban communities. Our team developed a clothing line that included T-shirt designs and fashion concepts, which were brought to life for retail sales. The brand’s identity was crafted to connect deeply with the communities it represented. The clothing line not only made it to retail stores but also featured on runways as part of fashion incubators, showcasing its potential for growth and cultural impact.