Upend Clothing is a vibrant, youthful brand targeting the younger Christian market. They aim to empower their audience by promoting a kingdom-focused lifestyle and encouraging them to excel in their respective fields. This line resonates with individuals striving to make a positive impact, combining fashion with a message of faith and purpose.
The objective was to create a stunning brand that resonates with the young Christian culture and stands out against competitors, helping this new startup differentiate itself in a crowded market.
Our role was to elevate Upend’s brand to the level of competitive retail clothing lines. We developed eye-catching presentations, pop-up shops, and video productions that capture the essence of Upend Clothing and its culture. We embraced a minimalist aesthetic, focusing on visuals that depict the brand’s wearers in motion, living everyday life.
Since its launch, Upend has built a strong following and gained recognition, even being presented to Grammy Award-winning Christian artists at various concerts and youth groups. The brand’s success has led to expansion beyond clothing, with Upend now producing media, including the “195” podcast, which discusses current events and living a Christ-centered life.
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Opening Hours:
Monday – Friday 9am – 6pm
Locations:
Las Vegas NV. | Austin TX.
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